AI Academy

Travel Counsellors AI Academy

Learn. Apply. Share. Improve.

Build your confidence, use AI on real work, share what works and help create more time for the moments that should always remain personal. A practical route to changing how we work, not simply a place to learn about AI.

Today's habit

Why this exists

Bringing The Travel Counsellors Way to life

The TC AI Academy helps us bring The Travel Counsellors Way to life by giving everyone the confidence and practical skills to use AI thoughtfully, improve how work gets done and create better experiences for Travel Counsellors, customers and colleagues.

Curiosity, continuous improvement, collaboration and personal service are not slogans here. They are how we expect you to learn and apply what you find.

Our wider AI ambition

More time for what matters

This is not technology adoption for its own sake. It is about reducing friction, creating capacity and protecting the human moments that matter.

Using technology to create more time for more moments to be personal.

A clear partnership

What we provide and what we ask

The Academy is one part of a wider support ecosystem. This is the deal between the business and colleagues who want to work differently.

What the Academy provides

Practical support for your role

    What we're asking from you

    Your part in making this work

      Human judgement, always

      The AI Care Code

      AI can help us work faster, think differently and serve customers better. Human judgement keeps it safe. Use AI with care. Be curious. Stay critical. Protect our brand. Verify before you trust. Align with TC values.

      Open the Care Code PDF
      AI at TC Toolkit

      Resources for responsible AI use

      Click through to the approved tools list, training, policy and prompt guidance. SharePoint links open with your Travel Counsellors Microsoft 365 sign-in.

      The same three stages for every team

      How a pathway works

      Every team pathway follows the same three stages. The AI Care Code and human judgement are woven throughout, not bolted on at the end.

      Stage 1

      Get oriented

      Start with the AI Care Code, then what generative AI is, how to ask well and how to check the answer. AI supports people; it does not replace accountability or care.

      Stage 2

      Use it in your role

      Hands-on workflows for your actual job, with a practice studio of safe, copy-ready exercises. Always ask: who am I serving with this?

      Stage 3

      Become the team expert

      Turn your best workflow into something reusable: custom GPTs, shared projects and skills your whole team benefits from. Share what works.

      Shape how we work

      Your ideas can influence the business

      Your learning can shape more than your own role. Share what works so that useful ideas can be recognised, tested and built into how we work across Travel Counsellors.

      Ideas from the Academy, AI Labs, Learning Hour and Genius Bar are captured, recognised and, where appropriate, scaled. Improvement is a team sport.

      You are not alone

      Part of a wider support ecosystem

      The learning platform sits alongside live help, experimentation spaces and colleagues who coach. Use what fits your need today.

      For engineering, platform, security, support, QA and product

      Working in tech? Go deeper on your track.

      The Tech Academy is the specialist wing of the same journey: industry talks, role paths, the full Cursor catalogue and a feed that refreshes itself every day.

      Open the Tech Academy